ESOMAR brand identity
Corporate Brand Identity Design Implementation costs over £100,000Fortune Street, 4–8 Emerson Street, London, SE1 9DU, Tel: 020 7902 8530, Fax: 020 7902 8559
2| EXECUTIVE SUMMARY
ESOMAR is the world organisation for market research professionals. Their new brand identity, launched in September 2005, has been one of the most significant factors in bringing about fundamental change within the organisation, repositioning the brand, resulting in improved commercial results – with increases in membership numbers, directory entries, participation at events, synopses of papers submitted by applicant speakers, and in revenues from sponsors, exhibitors and advertisers.
Results at...