Pol Roger in the UK

The UK is the largest market for champagne outside France. Pol Roger was long established here with a loyal but largely static following.

Pol Roger in the UK

Packaging Branded – Food and DrinkLewis Moberly

EXECUTIVE SUMMARY

The UK is the largest market for champagne outside France. Pol Roger was long established here with a loyal but largely static following. Although popular with older consumers it was underexposed among affluent younger people. That situation was unlikely to change while the packaging looked old fashioned and understated the champagne's quality.

“The biggest challenge is getting people to draw the cork,” explains Bill Gunn, MD at Pol Roger Ltd. “Once they've tasted Pol Roger they tend to come back.”To...

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