Dorset Cereals
Packaging Branded – Food & DrinkBig Fish® Design Limited
EXECUTIVE SUMMARY
The re-branding of Dorset Cereals is an extraordinary success story. It has achieved incredible commercial success both for Dorset Cereals and the retailers they supply:
Market share has more than doubled
Increased distribution within multiples together with dramatically increased the range of recipes listed within each store
Retailers have seen huge growth in cash rate of sale
Dorset Cereals has grown the muesli category by bringing new people in
Consumer prompted awareness of the brand has quadrupled
Over 50,000consumers contacted Dorset Cereals with...