Dorset Cereals

Founded in 1985, Dorset Cereals spent 20 years making quality muesli by sourcing and blending the best ingredients, resulting in a small-scale company with loyal consumers who bought Dorset Cereals predominately from the independent sector.

Dorset Cereals

Packaging Branded – Food & DrinkBig Fish® Design Limited

EXECUTIVE SUMMARY

The re-branding of Dorset Cereals is an extraordinary success story. It has achieved incredible commercial success both for Dorset Cereals and the retailers they supply:

  • Market share has more than doubled

  • Increased distribution within multiples together with dramatically increased the range of recipes listed within each store

  • Retailers have seen huge growth in cash rate of sale

  • Dorset Cereals has grown the muesli category by bringing new people in

  • Consumer prompted awareness of the brand has quadrupled

  • Over 50,000consumers contacted Dorset Cereals with...

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