Boots – Ruby & Millie
InteriorsRetail & LeisureCheckland Kindleysides
EXECUTIVE SUMMARY
The redesign of merchandising furniture for Boots cosmetics brand Ruby & Millie has had a remarkable effect on sales, which can be directly attributed to the new design.
The cost of the new merchandising design is dramatically cheaper than the old design.
Year on Year sales have significantly increased, far outperforming the overall trend within the UK 'make-up' sector which Mintel reports at just 4%.
Year on year sales of 'nail colour'are even higher whilst Mintel reports...