Boots - Ruby & Millie

Ruby & Millie wanted to rebrand with a reflection of its core essence: a brand that is innovative, experimental and sophisticated as well as being accessible to everyone.

Boots – Ruby & Millie

InteriorsRetail & LeisureCheckland Kindleysides

EXECUTIVE SUMMARY

The redesign of merchandising furniture for Boots cosmetics brand Ruby & Millie has had a remarkable effect on sales, which can be directly attributed to the new design.

  • The cost of the new merchandising design is dramatically cheaper than the old design.

  • Year on Year sales have significantly increased, far outperforming the overall trend within the UK 'make-up' sector which Mintel reports at just 4%.

  • Year on year sales of 'nail colour'are even higher whilst Mintel reports...

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