Kingsdown Water

Kingsdown, a bottled water company, wanted to expand into top market restaurants where prices are higher and less critical to consumers.

Kingsdown Water

Corporate/Brand Identity Design and implementation costs under £100,000Lewis Moberly

EXECUTIVE SUMMARY

Kingsdown, a bottled water company, wanted to expand into top market restaurants where prices are higher and less critical to consumers. To do so, the corporate/brand identity and packaging needed updating.

The result has been transformational. In just eight months it has:

  • Achieved sales 34% above the same period in the previous year and 50% above an ambitious target.

  • Volume sales have increased by 31% – some 25% above target.

  • The brand has acquired many more customers than anticipated.

  • The customer conversion rate at the...

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