Exploring attractive messages in group package tour newspaper advertisements

The group package tour (GPT) is one of the main modes of outbound travel in many Asian countries and areas.

Exploring attractive messages in group package tour newspaper advertisements

Kuo-Ching Wang

National Taiwan Normal University

Po-Chen Jao

Chinese Culture University

Yu-Shan Lin

N.E.Y.C. National Scenic Administration

Ying-Zhi Guo

Fudan University

Introduction

In many Asian countries and areas, such as Japan, Taiwan, Korea and China, the group package tour (hereafter abbreviated to GPT) is one of the main modes of outbound travel (Wang et al.2007). For example, in Taiwan, according to statistical data from the government, the number of outbound travellers rose to 95.74 million between 1992 and 2006. For sightseeing purposes,...

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