Exploring attractive messages in group package tour newspaper advertisements
Kuo-Ching Wang
National Taiwan Normal University
Po-Chen Jao
Chinese Culture University
Yu-Shan Lin
N.E.Y.C. National Scenic Administration
Ying-Zhi Guo
Fudan University
Introduction
In many Asian countries and areas, such as Japan, Taiwan, Korea and China, the group package tour (hereafter abbreviated to GPT) is one of the main modes of outbound travel (Wang et al.2007). For example, in Taiwan, according to statistical data from the government, the number of outbound travellers rose to 95.74 million between 1992 and 2006. For sightseeing purposes,...