Memory and perception of brand mentions and placement of brands in songs
Eric Delattre
University of Lille 3
Ana Colovic
Rouen Business School
Introduction
‘Now I got to give a shout-out to Seagram’s gin / Cause I drink it and they payin’ me for it’
‘Freek-a-Leek’, Petey Pablo 2004
The words of this song, which was ranked on the Billboard Top 20 Hot Rap Tracks for 36 consecutive weeks in 2004, provide clear evidence that the practice of brand placement in music exists. The insertion of brands in songs is one of the...