Product placement in entertainment media: proposing business process models

Product placement within entertainment media has gained increasing attention from both the industry and scholars.

Product placement in entertainment media: Proposing business process models

Susan Chang

Ball State University

Jay Newell

Iowa State University

Charles T. Salmon

Michigan State University

Introduction

Reese’s Pieces in E.T.: the Extraterrestrial, General Motors vehicles in Transformers, Coca-Cola on American Idol, Ray-Ban sunglasses in Men in Black, Fed-Ex in Cast Away, Ford Explorer in Survivor, Junior Mints in Seinfeld

The list of products and brands appearing in film and television entertainment is familiar to even the most casual...

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