A serious examination of the myth of TV viewing
Tim Jones and Tom Baxter
Internet overtakes television to become biggest advertising sector in the UK – IAB, October 2009
So that's that, is TV finally dead? Contrary to what we may have read, reports of the death of TV advertising have been greatly exaggerated. This article does not profess TV to be a 'silver bullet', but rather seeks to defend it as a viable channel.
We will focus on TV as a medium and the role of the traditional TV spot in today's media landscape, and we'll look...