A serious examination of the myth of TV viewing

Has the internet finally killed off TV? Contrary to what we may have read, reports of the death of TV advertising have been greatly exaggerated, say Tim Jones and Tom Baxter.

A serious examination of the myth of TV viewing

Tim Jones and Tom Baxter

Internet overtakes television to become biggest advertising sector in the UK – IAB, October 2009

So that's that, is TV finally dead? Contrary to what we may have read, reports of the death of TV advertising have been greatly exaggerated. This article does not profess TV to be a 'silver bullet', but rather seeks to defend it as a viable channel.

We will focus on TV as a medium and the role of the traditional TV spot in today's media landscape, and we'll look...

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