How to be successful in co-creation research?
Volker BilgramInnovation Research Lab, HYVE AG, Germany
Johann FüllerHYVE AG and University of Innsbruck, Germany
Birgit RiederSynthetic and Gemstone Business, Swarovski Elements, Austria
INTRODUCTION
The evolution of internet users over the last few years has been impressive. From pure consumption of content within walled gardensin the early days of the internet, users have rapidly acquired a remarkable level of experience and expertise with regard to new media. Interacting with other users and companies in networked environments has grown into a habit and become an essential part of everyday...