Media ink

Joe Mandese

For several years, MediaPost’s Agency of the Year award has gone to Starcom MediaVest Group. While rivals suggest this dilutes the value of the award, MediaPost argues that its editorial integrity would be compromised if it spread the honour around, regardless of merit.

Media ink

Joe Mandese

MEDIA AGENCIES LACK INNOVATION AND VISION

I have a confession to make. Admapis not my primary publishing outlet. I have a day job in the US, editing online ad trade publications published by MediaPost. And about this time each year, our editorial team begins the process of reviewing and selecting our 'Agency of the Year' awards. Our criteria are a little different from those used by other trade publications, which generally emphasise things like new business wins, billings and creative awards. Our focus is on innovation, strategic vision and media industry leadership. And for...

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