Waterbrands – Thirsty Planet
Design for SoceityElmwood
Executive summary
Thirsty Planet has provided clean water for life to over 1 million people in Africa.
The new brand from Harrogate-based Waterbrands has revolutionised the bottled water market.
In October 2007 Thirsty Planet saw off stiff competition from global players PepsiCo and Danone to win the coveted title of best new brand at the Bottledwaterworld Awards in Mexico City.
With no advertising or promotion, Thirsty Planet has achieved listings in all the major multiples as well as on board First Choice, Thomson and EasyJet airlines.
Most importantly though, as a result...