Goodyear Dunlop - HiQ

Challenging traditional formats delivers dramatic results. At the end of 2005, Goodyear Dunlop wanted to develop a fresh format for their car care brand, HiQ, in line with their plan to revolutionise the way fast-fit car servicing is delivered in the UK.

Goodyear Dunlop – HiQ

Interiors Retail InteriorsFITCH

EXECUTIVE SUMMARY

Challenging Traditional Formats Delivers Dramatic Results

At the end of 2005, Fitch was commissioned by Goodyear Dunlop to develop a fresh format for their car care brand, HiQ, in line with their plan to revolutionise the way fast-fit car servicing is delivered in the UK. With over 100 sites nationally, HiQ centres offer a full range of fast-fit products including tyres, exhausts, brakes and batteries and general vehicle servicing.

The results at the Nottingham concept centre, relaunched with the new design in August 2007, have far exceeded expectations and...

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