Traidcraft – From market stall to supermarket
Packaging Branded – Food & DrinkLandor Associates
2 EXECUTIVE SUMMARY
This is the story of how Landor helped project Traidcraft's work to a much broader public by refocusing and extending its consumer branding and packaging through its existing direct channels and importantly, to supermarkets.
It's the story of one plucky David, taking on the Goliaths of global grocery – and winning on its own terms. And the story of branding's contribution to something arguably greater even than business performance: the informed connection of consumers with producers, transforming lives, communities and economic...