Pernod Ricard – Aberlour 10 Year Old Sherry Cask Finish
Packaging Branded – Food & DrinkLewis Moberly
EXECUTIVE SUMMARY
France is the largest and most competitive single malt whisky market in the world. Pernod Ricard wished to introduce a new product to its Aberlour range of single malt whisky in the French Off Trade.
The 10 year old whisky with a sherry cask finish was launched to add value to the range and help it to compete against brand leader Glenfiddich – which has a wider range. The new 10 year old sherry cask finish (1 Oyo SCF)...