Elmwood – Make Mine a Builder's
Packaging Branded – Food & DrinkElmwood
EXECUTIVE SUMMARY
20 million cups sold in one year with no advertising support whatsoever!
When someone in the Elmwood studio asked, “Anyone fancy a cuppa?” one reply was, “Make mine a builder's”. An idea was born. Four years later, Elmwood's very own Make Mine a Builder's brand was on the shelves in ASDA and Tesco.
Elmwood has been responsible for every single aspect of the brand's development – from organising taste tests with genuine builders in order to create the perfect blend,...