ANA Marches into Its Next Century with New Marketers’ Constitution

The address of the Association of National Advertisers' president/ceo, Bob Liodice, to the ANA's annual Masters of Marketing Conference is the focus of this report by Warc's U.S.

ANA Marches into Its Next Century with New Marketers' Constitution

Geoffrey PrecourtWarc

The leadership of the Association of National Advertisers (ANA) used the occasion of the organization's 2009 "Masters of Marketing" annual meeting to update an industry mission statement almost 100 years old.

On January 4, 1910, 17 advertising managers from a number of America's leading marketers - that included the Shredded Wheat Co, the Glidden Varnish Co., and Burrough's Adding Machine Co. - formed a new national advertiser association. The group called itself the Association of National Advertising Managers (ANAM) and, in the words of Bob Liodice, current...

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