Arnott's New Zealand - Vita-Weat

This is the story of a mouse that wrestled marketing control from Australia back into New Zealand hands.

Arnott's New Zealand – Vita-Weat

Category: Single Channel Focus CampaignAgency: Y&RAdvertiser: Arnott's New Zealand Ltd

SUMMARY

This is the story of a mouse that roared. A mouse that wrestled marketing control from Australia back into New Zealand hands.

Our challenge was like being stuck between a rock and a hard place – grow to be the number one cracker – but with only enough marketing investment available to pull one communications lever, and only one chance to get that right.

Our execution – break all the category conventions by using a cute mouse who chooses...

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