Steinlager Pure - David vs. Goliath

The European brands had had the premium market all to themselves, Steinlager Pure let them know in year one that it meant business.

Steinlager Pure – David vs. Goliath

Category: FMCGAgency: Publicis MojoAdvertiser: Lion Nathan

SUMMARY

Steinlager Pure had an incredible start to life. It smashed all objectives and became a serious player in the premium beer market in a short space of time.

The European brands had had the premium market all to themselves, Steinlager Pure let them know in year one that it meant business. Year 2 was always going to be a high pressure year for Pure.

The expectations were huge. Armed with a new piece of communications built on the insight that New Zealanders...

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