New Zealand Cricket India Tour
Category: Consumer ServicesAgency: DDB New Zealand LtdAdvertiser: New Zealand Cricket
SUMMARY
New Zealand Cricket has never faced such challenging times in terms of attracting punters to venues to watch live international cricket.
The amount of international cricket played has increased hugely in the past ten years: rising from a single tour per season to multiple tours and up to 40+ days of international cricket across 15–18 matches each summer.
Television coverage of that cricket has also improved massively: making the option of staying at home to watch the action with...