Telecom New Zealand - Test drive

With its XT launch Telecom had to earn their place back in the mobile game - a tall order from a national telco that for years had been falling behind in the mobile market.

Telecom New Zealand – Test drive

Category: Consumer Services (Silver); Most Integrated Campaign (Bronze)Agency: Saatchi & SaatchiAdvertiser: Telecom New Zealand

SUMMARY

With its XT launch Telecom had to earn their place back in the mobile game – a tall order from a national telco that for years had been falling behind in the mobile market.

This would be the first step in a story of a telco giant reinventing itself, inside-out.

The campaign needed:

  • Stature – signalling the significance of this market-changing technological play;

  • Breadth– execution at every touchpoint from staff engagement to...

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