Westpac Rescue Chopper – Finding new heights
Category: Charity/Not for Profit (Silver); Consumer Services (Bronze)Agency: Saatchi & SaatchiAdvertiser: Westpac New Zealand
SUMMARY
Over the past 28 years Westpac and the Rescue Helicopter Service (Choppers) have built a strong, mutually beneficial relationship. In the past five years, the additional efforts of Westpac to drive donations during the May Appeal Month has become an invaluable source of income for the Chopper.
2008 set a record for donations. A huge success.
No one would deny the financial pressure on businesses and households in New Zealand, and within this...