OgilvyOne Viewpoint #11 - The virtual classroom
Patty Lyon
Digital has opened up new and limitless possibilities for learning, and Ogilvy has evolved to take full advantage of them.
"TODAY I DISSECTED A FROG'S eye," said my daughter as we sat down to dinner. "We studied a video first, read a short section in Wikipedia and then had the lab." When I was in high school, we dissected frogs' legs with a textbook in front of us, and many hadn't the stomach for that. It was the time of Woodstock and rock 'n' roll. Now we live in the time...