OgilvyOne Viewpoint #11 - 5 top tips for the future

Patou Nuytemans

Patou Nuytemans provides a run down on the current marketing landscape. She posits that Web 2.0 has done away with mass media.

OgilvyOne Viewpoint #11 - 5 Top tips for the future

Patou Nuytemans

Still coming to grips with the new marketing landscape? Here's how to successfully engage the 21st-century consumer.

CONSIDER THESE FACTS: 100 million songs now get downloaded from iTunes every month. Less than four years after its launch, Skype is responsible for more than seven percent of the world's long distance minutes. With a blog now created every half second, millions of blogs will have been added to the blogosphere by the time this article gets published. Social network sites MySpace, Piczo and Bebo now welcome more than four...

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