OgilvyOne Viewpoint #11 - The enormity of email
Andy Goldman
In today's era, when consumers not only choose but control their media consumption, email has emerged as the rising star of direct marketing.
DIRECT MARKETING HAS always been one of the most effective ways for marketers to achieve multiple goals, such as building bonds with a brand, creating ongoing relationships and driving up the value of those relationships over a period of time.
For a while, some elements of digital direct marketing seemed to have lost their luster, with email being classified as spam and new digital promises like RSS...