Landor Perspectives 2008 - Sliders

Sliders is a new tool for aiding brand portfolio decision-making. It is designed to assist decision making by opening up the process to a range of important factors.

Perspectives 2008: Sliders

Martin Bishop

A new tool for aiding brand portfolio decisions

Imagine for a moment that you are the CEO of a $1 billion-plus, single-brand company that has a strong track record of growth and a valuation driven by the expectation that growth will continue. The pressure is on.

Like many other CEOs who’ve faced this situation, you start taking a look at acquisitions to help keep the fires burning. The right opportunity comes along. It’s a good fit for your organization. It takes advantage of some of your core manufacturing competencies. The price is right so you...

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