Are You Irresistible? Understanding the laws of attraction and putting them to work for brands

Yael Cesarkas

Understanding the rules of attraction can allow marketers to make a brand more attractive and ultimately "irresistible" to people.

Are You Irresistible? Understanding the laws of attraction and putting them to work for brands

Yael Cesarkas and Joseph Rivas

Have you felt the pull of Irresistability? Have you ever met someone for the first time and found them so immediately attractive you would do almost anything just to be near them? Or found yourself so infatuated with another person that it lead you to silly, ridiculous and perhaps even utterly irrational behavior?

Chances are every one of us can relate to these feelings, but do we really understand what is happening to us at these moments?...

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