Protection or participation? - Getting research ethics right for children in the digital age

Agnes Nairn

Children’s economic influence is increasing, stimulating a rich youth research market. However,mounting criticism of the “commercialisation of childhood” has resulted in a plethora of (often conflicting) codes and regulations.

Protection or participation? – Getting research ethics right for children in the digital age

Agnes NairnEM-Lyon Business School, France and RSM Erasmus University, Netherlands and University of Bath, United Kingdom

BACKGROUND

Children's purchasing power has tripled since the 1990s, making them an increasingly important market force. In 2008 the United Kingdom alone spent a massive £99 billion on the next generation (Mayo and Nairn, 2009). Recent global estimates see children spending US $300 billion of their own money (Sutherland and Thomson, 2003) and influencing a further US $1.88 trillion of family spend (Lindstrom and Seybold, 2004). As family styles...

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