The longest day - Cultural differences in CSR

Corporate (social) responsibility is high on the agenda of almost every national and internationalcompany.

The longest day – Cultural differences in CSR

Tom De RuyckMicheal Friedman and Annelies VerhaegheInSites Consulting, Belgium

Niels SchillewaertVlerick Leuven Gent Management School and InSites Consulting, Belgium.

INTRODUCTION

Surprisingly, Corporate Social Responsibility (CSR) is all about the ConSumeR himself! That's the main conclusion from this global qualitative study. Furthermore, it is a truly glocal' phenomenon and it is definitely not a given for most companies.

Additionally, we believe a new era in the history of qualitative research is before us with rich, effective and efficient data collection methods such as online discussion groups and bulletin...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands