When consumption becomes political – Consumer empowerment and corporate socially responsible behaviour in times of economic crises
Fabián EchegarayMarket Analysis, Brazil
INTRODUCTION
Thirty-four out of the hundred largest GDPs in the world belong to corporations.1This was the case in 2005 and we have all the reason to believe that – as a result of the continuous wave of mergers and acquisitions, privatization of public companies and uninterrupted global economic growth until the last quarter of 2008 – this number has since increased. At the same time, government and states have decreased in size since the end of...