Sustainability, higher margin opportunities & economic crises - Lessons from the global study of premium products

The recent economic downturn resulted in the rapid deterioration of the appeal of “classic” luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium.

Sustainability, higher margin opportunities & economic crises – Lessons from the global study of premium products

Marco Bevolo and Alex Gofman Philips Design, The Netherlands

Howard Moskowitz Moskowitz Jacobs Inc., United States

I see sustainability as a pyramid ranging from required compliances to potential opportunities, for companies and brands. At the bottom level, you have the need to ensure legal compliance to the law in the countries where you operate. This is pure risk management, a basic necessity and a hygiene factor indeed… At a higher level, I see sustainability issues as an opportunity to...

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