Darwin or lose? - Evolutionary modeling in the context of recession

Miquel Pardina

Darwinism is relevant to Marketing Science as far as emotions are concerned. Biological and evolutionary thinking explain why universal emotions take place and how they affect our daily lives.

Darwin or lose? – Evolutionary modeling in the context of recession

Miquel PardinaMarketing Consultant, United Kingdom

DARWIN

2009 is the year of Darwin; it sees the bicentenary of Darwin's birth and the 150th anniversary of the publication of his seminal work “On the Origin of Species”. No one would question that the contribution of Darwin to modern science is paramount but… what about Marketing Science?

Marketing Science is not at all independent of Evolutionary Science as far as emotions are concerned. Using a biological and adaptationist frame of reference helps us understand why universal human emotions take...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands