On the other hand: 'Advertising is 90% Irrelevant': Does Joe Public's Opinion Matter a Damn?

The findings of a new consumer study reporting that online reviews and word-of-mouth have more influence than advertising form the theme of this article from Tummler, Warc’s fortnightly columnist.

On the other hand'Advertising is 90% Irrelevant': Does Joe Public's Opinion Matter a Damn? 

Tummler

You know the feeling, 3am and can't sleep? Yep, Tummler likewise! Which explains the trigger for this latest cri de coeur from adland's borscht belt. Confronted with insomniac choice between a stiff slug of Tennessee sippin' whiskey and whichever other soporific came readily to hand, your scribe opted for WARC News. [Just kidding guys, honest!]

Thus it came to pass that by dawn's early light your scribe was scrolling dazedly through Planet Earth's best daily roundup of international...

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