Artex - Gyproc Tools BladeRunner

Working practices with plasterboard have remained unchanged for decades and accordingly there have been no breakthrough innovations in the associated market for cutting tools.

Artex – Gyproc Tools BladeRunner

Product Consumer (suggested)Fearsomengine

“The addition of the BladeRunner cutting tool and accessories has been a phenomenal success in the UK and in over 25 countries worldwide. BladeRunner plasterboard cutter is just the beginning; there are already several new innovative product additions in the pipeline that are sure to be a great success.”

Carl Gardner, Sales Director – Artex

EXECUTIVE SUMMARY

Working practices with plasterboard have remained unchanged for decades and accordingly there have been no breakthrough innovations in the associated market for cutting tools.

Cutting and shaping of plasterboard is traditionally carried out...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands