Central Lancashire Primary Care Trust - Breast feed, be a star

Breastfeeding promotion has a key role to play in tackling a range of health, social, economic and environmental issues.

Central Lancashire Primary Care Trust – Breast feed, be a star

EXECUTIVE SUMMARY

Breastfeeding promotion has a key role to play in tackling a range of health, social, economic and environmental issues.

In addition to improving the health and wellbeing of individual mothers and babies, breastfeeding promotion is being championed as a key strand in government attempts to reduce NHS expenditure and uproot damaging health inequalities.

There is a direct correlation between breastfeeding prevalence and socio-economic status, with babies from disadvantaged backgrounds much less likely to be breastfed. Given that these communities already have a greater instance of other child-related...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands