Intellectual Property Office - Cracking Ideas

When the UK Intellectual Property Office (IPO) needed a communications programme that would put innovation firmly in primary classrooms, they enlisted the help of the UK’s most famous contemporary inventors: Wallace and Gromit.

Intellectual Property Office – Cracking Ideas

Design for SocietyBell Design & Communications Ltd

EXECUTIVE SUMMARY

When the UK Intellectual Property Office (IPO) tasked us with developing a communications programme that would put innovation firmly in primary classrooms, we enlisted the help of the UK's most famous contemporary inventors: Wallace and Gromit. The resulting programme, led by the “Cracking Ideas” competition for new inventions, found its way into thousands of schools across the country.

This achieved the underlying aim for the IPO, who wanted to encourage innovation in schools and raise awareness, amongst children, of the rewards that innovation can...

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