McDonald's – McDonald's Global Packaging Design System
Design Managementboxer
2 – EXECUTIVE SUMMARY
McDonald's is the largest Quick Service Restaurant business in the world with 31,000 restaurants in 118 countries. It selected boxer after a 7 month pitch process to design and manage the delivery of boxer's 'Food Quality' route across the entire portfolio of 1,320 products.
Our design has so far achieved the following:
Exceptional Hurdles – Design that Works
Our design has to work across a multitude of substrates and materials.
The packaging strategy and rollout has been delivered to 9 countries, representing 60% of McDonald's consumer...