Alibi – Planning the cold and calculated demise of uktvDrama
Corporate Brand Identity under £100,000Red Bee Media
EXECUTIVE SUMMARY
The Plot Unfolds
This paper demonstrates the power of good design as a tool for business success. It investigates what happens when the unique combination of creativity and problem solving that constitutes good design is brought into the very heart of a business. It demonstrates that the contribution of design to commercial success is not confined to effective communications. But encompasses the generation of good ideas that can be applied across the whole of a business.
In this case the...