The 2009 Association of Qualitative Research Trends Conference

Louella Miles

Louella Miles reports from the 2009 AQR Trends Conference covering topics including the growth of Fair Trade, food and health trends, the credit crunch, designing for all ages and the stages of dealing with trauma.

The 2009 Association of Qualitative Research Trends Conference

Louella Miles

A title of "Sliding Doors: Crisis or Opportunity" summed up the collective zeitgeist at the 2009 Association of Qualitative Research Trends Conference.

The crisis, or slowdown, in the qualitative research sector seems to have evolved into a situation where researchers are now struggling to keep up with demand.

What Trends offers, says AQR chairman Rosie Campbell, is a welcome break. It's an opportunity for those on both the client and agency sides to hear what's happening outside the industry.

Growth of Fair Trade

Harriet Lamb, the executive director...

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