Nokia - Flagship Store São Paolo

Nokia needed to make the São Paulo flagship store relevant in a city with a high concentration of concept stores and a low preference for Nokia.

Nokia – Flagship Store São Paolo

Category: Social Strategy

SUMMARY

From Concept Store to Election Stage

The introduction of the Nokia Store preceding São Paulo in nine cities around the world shared the same premise: the opening of a concept store. And here lied our big challenge.

The question was how to make Nokia Store SP relevant in a city with one of the world's highest concentration of concept stores? How to make the store an important initiative in a city with the lowest consideration and preference for Nokia in Brazil?

This story tells of how the planning team turned...

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