Magical mystery tour - Fragrance from pheromones to Alzheimer

Synaesthesia may be applied to both Alzheimer’s and Qualitative Research as an effective support technique, in order to trigger a spontaneous consumer language made of sensorial metaphor, based on a direct emotional experience.

Magical mystery tour – Fragrance from pheromones to alzheimer

Luigi ToiatiFocus, Italy

“The nose always functions like an advance guard who shouts out: Who goes there?” Jean anthelme Brillat – savarin

THE SMELL OF SEX, THE SMELL OF DEATH

“Exfetido purus” (Purity arises from the stench).

We like life, above all in its most physical expression, sex. No one likes thinking about old age, and even worse, mental degeneration, because it reminds us of death, in fact something worse, decay.

Nevertheless none of us will ever be a hypermuscular model or sex bomb. I certainly hope no one...

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