Fragrance innovation - Understanding consumers perception of fragrances

Lise Dreyfuss, Sylvie Danilo, Claire Garrel

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe.

Fragrance innovation – Understanding consumer perception of fragrances

Lise Dreyfuss, Sylvie Danilo and Claire GarrelAdriant, France

INTRODUCTION

The development of new fragrances responding to consumers' expectations, likings, dreams and desires is a hard task that the fragrance designers must face in their daily creation. They indeed have to develop products that meet the requirements and specifications of a brief, most of the time built in accordance with the consumers' perceptions of fragrances.

The fragrance designers are mainly solicited according to two different approaches. The first one is based on the creation of a fragrance belonging...

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