On the other hand: Seeing the Wood for Trees - Is Print Media Going Back to the Future?

In this article, Tummler discusses the challenges facing print media in the economic downturn, as marketers increasingly shift their focus to the internet and away from newspapers and magazines.

On the other hand:

Seeing the Wood for Trees: Is Print Media Going Back to the Future?

Tummler

Abelard and Heloise; Richard Burton and Liz Taylor; William Randolph Hearst and Marion Davies; Wallace Simpson and the Duke of Windsor; Romeo and Juliet; Brangelina; Bill Clinton and his multi-purpose cigar … the list of historic infatuations is seemingly endless!

All were tempestuous, some fatuous, others vexatious - with three of these affaires du coeur failing to end in happiness ever after.

As grand passions go, however, those storybook romances pale into insignificance alongside the heavy-breathing threesome of marketers, ad...

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