Goodman Fielder – Wonder Performance – For teens only
Agency: BMF
EXECUTIVE SUMMARY
This is a case study that demonstrates how Goodman Fielder and BMF successfully launched a new line extension in a highly competitive market by engaging a dual target market from a communications as well as a media point of view.
This paper dramatises how you can engage teenage boys with something as mundane as everyday white bread whilst giving Mum a strong reason to change their old bread purchasing habits.
This paper shows how a powerful campaign idea sold a lot of bread and managed to reverse...