General Mills - Listening to the Future of Social Media

General Mills' increasing use of social media as a marketing and research platform is the subject of this report from New York Advertising Week by Warc's U.S.

General Mills - Listening to the Future of Social Media

Geoffrey PrecourtWARC

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt . 

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The same week that Twitter's valuation was estimated at $1 billion, a senior member of the General Mills marketing-research team was celebrating the utility of a private social network in a session sponsored by the Advertising Research Foundation (ARF) during the 2009 Advertising Week program in New York City.

In a "Listening to the Future" presentation to the ARF's new Social Media Council, Heather D....

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