Is Blue the New Green? Strategies for sustainability in a post-environmental world

James Aitchison

The evolution of Adam Werbach from environmental campaigner to CEO of Saatchi & Saatchi S, the world's largest sustainability agency that counts Wal-Mart among its clients, is the focus of this article by Warc's James Aitchison.

Is Blue the New Green? Strategies for sustainability in a post-environmental world

James Aitchison

Adam Werbach doesn't have the CV of a typical advertising man because, as CEO of Saatchi & Saatchi S, the world's largest sustainability agency, he's not strictly an adman at all. That said, his shift from environmental prodigy to corporate adviser over the last decade might tempt his critics in the green lobby to take a different view.He first came to prominence at the age of just 23 when elected as the youngest ever president of the Sierra Club, the oldest and biggest environmental organisation...

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