How proper brand values saw HSBC through the worst of times

Orlando Hooper-Greenhill

Consumer response to the global economic crisis has varied in different parts of the world, creating a unique challenge for global bank brands such as HSBC.

How proper brand values saw HSBC through the worst of times

Orlando Hooper-Greenhill

Keep calm and carry on. This was the sentiment historically adopted by the British in times of crisis – the words were made public on a famous poster. This sound advice has helped HSBC to stand strong during the financial crisis, while others have floundered and, in some cases, failed.

For the past 18 months, the banking sector has been anything but calm. Years of high-profile growth, based on a decade of economic prosperity, came crashing down. With the financial centres of New York and London in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands