ESOMAR Congress 2009: neuroscience, global consumer trends and marketing to children

In this article, James Aitchison, managing editor of Warc, reports from the ESOMAR Congress 2009. The areas under discussion include new developments in neuroscience, and the conditions which are most likely to lend themselves to effective creativity.

ESOMAR Congress 2009: neuroscience, global consumer trends and marketing to children

James Aitchison

James Aitchison, managing editor of Warc, reports from ESOMAR Congress 2009 on trends in neuroscience, global consumer trends, and the issue of children and research.

You can access his report from the first day of the annual event, being held in Montreux, via the link below:

  • ESOMAR Congress 2009: brands and consumers in the downturn

Problems for the creative mind

The startlingly young Jonah Lehrer (27) is a former a Rhodes Scholar and author of Proust Was a Neuroscientistand the more...

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