The Atlantic – Is The Atlantic doomed?
Euro RSCG, New York
SUMMARY
The Atlantic magazine was an old and stodgy institution. Its circulation was stagnant. Its website was invisible. It was struggling to attract contemporary advertisers, and like so many other magazines, it was hemorrhaging money.
But rather than trying to convince people that The Atlantic wasn't as dull as they feared, we set our ambitions much higher: to become the source of mental stimulation so many craved; to lead a grassroots movement to bring deep, nuanced-thinking back in vogue; to incite people to Think. Again.
It's an...