DTC – diamond bride: more happy than married

Shaziya Khan

While Indian brides have traditionally been defined in terms of being self-sacrificing and dutiful, the seismic changes that have taken place in the country in recent years have rendered this image largely out-of-date.

DTC – diamond bride: more happy than married

JWT

“More married than happy”

(New York Times #1 Bestselling author Sarah Ban Breathnach commenting on how many marriages today happen for the wrong reason and to the wrong person, to settle down, without knowing who we are.)

SUMMARY – THE STORY OF THE DIAMOND BRIDE: IMAGINATION TO REALITY.

The self-sacrificing, dutiful bride has been the Indian ideal for years. This is a story of how planning imagined a new kind of bride. For our client, DTC, weddings were the single largest purchase occasion. Planning was entrusted with the job...

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